It is. Massively homo-istic. It's a shop that caters for people who live in static caravans with other persons of the same sex and spend their evenings watching Goggle Box.
Do not under any circumstances buy or be seen wearing apparel purchased from any branch of this dreadful establishment or you will become a full trailer park gaylord.
Wishing, more with hope than optimism, that this crucial advice has not come too late.
